If you can’t find your company website in the search rankings, chances are your potential customers can’t either. This could be because your site is not properly optimized to allow the search engines to understand how to rank your site.

We see this problem a lot with small business websites. Unless you do a search for their company name, their site is non-existent in the rankings….which is next to useless when it comes to bringing in new business.

Even a website with all the bells and whistles won’t show up highly in the SERPs (search engine results pages) if not properly optimized.

Organic search engine rankings, which are free, are those that appear in the main body of the search engine results. These are the links that the search engines deem the most important and relevant to the search term entered. Organic rankings carry a “trust factor” compared to sponsored listings, or “pay-per-click”, where companies bid for the page 1 placements on the right of the page. It’s a fact that 70% of searchers will almost never click a pay-per-click ad when relevant organic listings are present. Most internet users today are savvy enough to know the listings on the right are paid advertisements.

What Kind Of Results Come From Search Engine Optimization?

Attaining a page one ranking for keyword searches related to a business is like hitting the jackpot. Once a page one ranking is achieved, traffic comes in to a company website for free, apart from any time related to or fees paid to a SEO service company.

One of our recent clients was ranking well for the local city that his business is in but his client base encompassed 6 other local cities. Checking the rankings showed that his site was not on any of the first 10 pages of the Google results when these other city names were used. With some light optimization on his site and just a couple months of search engine marketing, we were able to achieve an additional 600+ page one rankings and more than doubled the traffic to the site.

Just one sale for this client meant a healthy $500 in profit so his whole investment in an SEO program and maintenance fees were paid off almost immediately. Having your website come up at the top of the search engines for relevant keyword searches on the organic site is definitely worth the time and effort it takes to get there.

Reasons for Poor SEO Performance

When we analyze many of our clients websites, we find there are some common errors that cause low rakings in the search engines. Poor SEO performance is usually caused by a combination of factors like:

• Local business listings not claimed or optimized in search engines
• Flash animation making it harder for search engines to spider the site correctly
• Improper use of title tags, heading tags, meta data and keywords in the site and on pages.
• Targeting the wrong keywords/Site not optimized for the highest searched keywords.
• Few of poor quality back links or relevant links pointing at the clients site

Our Services

Go Pro Local does a complete analysis on your site based on the most relevant and highly searched terms for your business. We perform a complete competitive analysis of the top ranking sites and compare them to your site. By learning all about why the competition ranks highly, we are able to fine tune your online marketing blueprint to focus on what the search engines need to rank your site highly.

We have several SEO packages to fit any marketing budget:

Discovery Package: You provide your website URL and the keyword you want to rank for and we’ll deliver a detailed report giving you step by step instruction on what you will need to do both on-page and off-page to optimize your site. This detailed report will include instructions on:

• Current rankings for relevant keywords and keyphrases
• Keyword use in title, meta keywords and descriptions tag
• Keyword use in body, H1 headings, page name, domain name and URL extensions
• The number of back links your site has
• The number of visitors to the site
• The readability level of your web pages
• And many other detailed SEO factors like
• Summary score based on analysis of top 10 competitors

Go Pro Consultation Package: We start with an initial consultation to discuss your target markets and the results of the detailed website analysis from an SEO perspective. We’ll cover where you are ranking for the keywords and what it will take to get there based on the competition level.

Following this, we will work with your existing web designer to implement various optimization elements into your site for higher rankings, or our skilled SEO experts can perform these modifications directly.

We offer many levels of website search engine marketing (SEM) and promotion packages to suit your budget. All packages include monthly reports analyzing your website rankings on Google, Bing, Yahoo, and several other major search engines for the keyword phrases we are optimizing for.

For more information and a free website analysis, simply enter your information into the form or call us now at 480-478-0543.

Comments are closed.